Are iPhone App Ads Going Too Far?
Most people assume that even free items come at a ‘price.’ With that said, it appears that companies such as Transpera are looking to cash in on the millions of iPhone users that download free apps. These iPhone users may expect to see a banner advertisement or two, but they are increasingly being subjected to full screen video ads that take up the entire screen - in other words, advertising networks are no longer giving users a choice as to whether they can ignore or skip over these ads.
Companies such as Transpera argue that they are helping consumers because they are displaying targeted ads, but users are complaining that they are literally taking over their smart phones. Most users of the Android don’t have as many complaints, but it seems that even previously downloaded apps are no longer safe. If some of your apps start to display alerts that indicate that a necessary update is available, there’s a good chance that the developers are just looking to inject more intrusive advertisements. One way to get around this issue is to simply download the paid version of the app, but most users would rather get the same apps for free, especially if they are not sure if it is worth the investment. In the end, it appears that Apple is going to have to come up with a way to keep their customers from being attacked with ads, especially if they don’t want to give their customers another reason why the Android is a better smart phone.
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