Luxury Watchmakers Create Free iPhone Apps to Promote Their Products
During the initial rise of Apple’s stunningly popular iPhone and iPod Touch, makers of the world’s most expensive watches definitely felt a tremble of fear at the competition a highly accurate digital time keeping device could offer to their product lines. It seemed that the necessity of a wristwatch just might disappear, but now these big companies are striking back with innovative software to promote their products and keep them at the forefront of mobile device users’ minds. Using free apps, the watch making companies are aiming to keep consumers intrigued by their unique designs and in a buying frame of mind when it comes to luxury watches.
Huge names such as Bell & Ross, Dewitt, Dior, Piaget, Van Cleef & Arpels, and even global giant Breitling, have all created apps by which they intend to woo a potentially new base of customers. Rather than aiming their efforts towards the traditional customer base of watch collectors, the companies are hoping to draw in a more tech savvy and younger fan base from among the growing mobile device demographic. As profits for watch makers continue to dive, the cheap advertising available via iPhone apps is intended to be a cost effective measure for the companies to raise their sales levels in the coming year.