iPhone Users Most Frequent to Actually Purchase Apps
In recent findings in the State of Mobile Apps study from the Nielsen Media firm that monitors usage of all types of media from radio to TV to downloads on the web, it has been found that Apple iPhone users are buying nearly twice as many apps from the official Apple App Store as users of any other platform. Neither the BlackBerry App World Store nor the Android Market have anywhere near the sales that the Apple App Store does. The Nielsen study found that for ever 2 apps that iPhone users download for free, they tend to purchase one, as well. In comparison, those using the Android Market or Blackberry App World were noted as downloading an average of 3.5 apps at no cost before purchasing one. Out of all the platforms surveyed, Blackberry users were the least likely of all to convert from a free trial of an app to an upgraded fee based version.
The study also noted that out of all the apps offered for smart phones and feature phones, it is still games that lead the way, but close behind them are apps related to the weather. Out of the apps noted for popularity, it is still Facebook that is the most used app on any smart phone platform today. While Twitter ranked highly for Blackberry users, it did not for iPhone nor Android which had Youtube as a top performer which was also not popular on the iPhone - news that came as a surprise to many iPhone experts.