Luxury Watchmakers Create Free iPhone Apps to Promote Their Products
During the initial rise of Apple’s stunningly popular iPhone and iPod Touch, makers of the world’s most expensive watches definitely felt a tremble of fear at the competition a highly accurate digital time keeping device could offer to their product lines. It seemed that the necessity of a wristwatch just might disappear, but now these big companies are striking back with innovative software to promote their products and keep them at the forefront of mobile device users’ minds. Using free apps, the watch making companies are aiming to keep consumers intrigued by their unique designs and in a buying frame of mind when it comes to luxury watches.
Huge names such as Bell & Ross, Dewitt, Dior, Piaget, Van Cleef & Arpels, and even global giant Breitling, have all created apps by which they intend to woo a potentially new base of customers. Rather than aiming their efforts towards the traditional customer base of watch collectors, the companies are hoping to draw in a more tech savvy and younger fan base from among the growing mobile device demographic. As profits for watch makers continue to dive, the cheap advertising available via iPhone apps is intended to be a cost effective measure for the companies to raise their sales levels in the coming year.
Super Monkey Ball 2
When game developer SEGA of Japan first unveiled its hit game Super Monkey Ball for Apple’s iPhone, gamers were delighted, anticipating the port of one of the most popular video games in recent history. However, much to the dismay of gamers worldwide, while the tilting mechanism built into iPhones functioned in favor of intriguing play, the game itself received poor reviews due to what many felt were poor controls. Now, SEGA plans to remedy this situation by introducing a sequel to its popular puzzle game. The decidedly cute graphics helped the game sell well across the gender lines, but the company hopes its future release will please the more hard core gaming audience.
By teaming up with developer Other Ocean, SEGA seeks to improve the controls in Super Monkey Ball 2 by focusing on what it learned from customer feedback it garnered after the initial title’s release. By taking a lesson from Nintendo’s Wii console, the gaming giant is employing massive development efforts to upgrade the precision of controls and make the game far more playable than their last go around. Gamers will be able to calibrate the controls to suit their own styles of movement, thereby increasing the effectiveness of the controls to suit the individual user.
Rumble in Smart Phone World As iPhone Braces for Competition From Nokia N900 and HTC HD2
Any time that a product captures the hearts and minds of consumers worldwide it is going to9 prove difficult to go up against, particularly when that product is an innovative one such as Apple’s iPhone. For years, this hi tech wonder machine has been one of the most sought after devices in a huge range of demographics, but the times just may be changing for the ruler of the smart phone universe. It appears that the Nokia n900 has other plans for smart phone users and its powerful mix of heavy processing speeds along with the ability to get broadband web browsing without having to find a WiFi connection, just may be enough to give this company a major edge when Nokia brings out their secret weapon: the Fennec browser. This particular piece of software will enable Flash animations that allow users to watch YouTube videos over the web or play their favorite games. It will be incredibly tough for Apple to keep its hold on the app market once the Nokia n900 takes off.
This is not to say that Apple is going to be shoved into oblivion, in fact, far from it according to experts. The real prize here is that consumers will benefit from the competition like never before. One only needs to look to the HTC HD2 to see that there is definitely a major wave of competition soon to be crashing up against Apple’s long held and highly secure shores. Analysts predict that Apple will not go down without a fight and that price drops are to be expected, a benefit that will bring a huge number of people into the smart phone market and help make the devices even more widespread than they currently are. This means that in the future, consumers should expect to be able to choose from a range of high end products at much more affordable price points.